Burning Flame Interactive

Burning Flame Interactive - Blog
17 Dec

Google To Launch a 'Buy' Button


The battle between Google and Amazon just became even more intense. According to an article published by the Wall Street Journal, Google wants to implement a "buy" button within its product-based Google Shopping results. This would essentially streamline the process of buying items online, allowing consumers to purchase directly through the search result instead of being redirected to the store owner's website.

The WSJ claims that Google has already discussed the possibility of a buy button with several retailers, comparing the Mountain View company's ambitions to Amazon's one-click purchase feature.

"Google has approached retailers about creating a “buy” button for its online shopping site that would be similar to Amazon’s popular “one-click ordering” feature, according to people familiar with the discussions," wrote the Wall Street Journal

Amazon's one-click ordering feature has already bolstered the company's reach. It allows customers to purchase items by clicking a single button rather than going through the otherwise tedious checkout process. More so, the one-click feature even appears to function in Amazon's off-site ads. Google is hoping to capture a piece of the e-commerce market by launching its own buy feature. A buy button would certainly prove useful for the millions of consumers who rely on Google Shopping as their primary shopping platform. 

Whether or not consumers choose it over Amazon, however, remains to be seen.

With over $74.45 billion U.S. dollars in 2013 net sales, Amazon is the world's largest and most popular e-commerce website. While eBay has steadily declined over the past few years, Amazon continues to shatter sales, which is largely due in part to its business strategy. The e-retailing giant is always launching new services and testing new ideas, such as the free-2-day shipping for Amazon Prime members, streaming music, streaming television/movies, and cloud-based services. But it's the e-commerce side of things that's Amazon's bread and butter.

Unfortunately, there's been no official comment by Google regarding the rumors of an upcoming buy button. When questioned by the Business Insider, a spokesperson for Google declined to comment. This leaves many industry experts to believe that Google is in fact planning to launch a buy button. But with the holidays coming to a close, it may miss the 'peak' time for e-commerce sales.

Do you think Google should implement a buy button? Let us know in the comments section below!


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