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Burning Flame Interactive

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Burning Flame Interactive - Blog
12 Dec

Myths and Miconceptions About Building Backlinks



It's no secret that the SEO game is changing, and those who aren't keeping up will be left in the dust. The same link-building strategies that worked 5 years ago to boost a website's rankings in Google may no longer work. In fact, they could reduce your rankings instead. As a result, webmasters are left scratching their heads trying to figure out what works and what doesn't. Here, we're going to take a look at some common myths and misconceptions regarding link building.

Link Building No Longer Works

With so many seasoned websites having their Google rankings completely annihilated, a lot of webmasters are fearful of even trying to build backlinks. If they happen to acquire what Google deems a “spammy” link, their site could be penalized. This shroud of fear has left many webmasters to believe that's it's better to not build any backlinks just to be on the safe side.

The truth, however, is that certain link building techniques still work. You have to remember that a site's authority and trust is largely based on its backlinks. This is a principle that's not going anywhere, regardless of Google's new algorithm updates. The key thing to remember is to build quality backlinks rather than quantity.

Nofollow Links Don't Count

Arguably, one of the most widespread myths regarding link building is that nofollow backlinks don't count. These are links featuring the added piece of code – rel="nofollow – which tells Google bots not to follow it. The theory is that link juice isn't passed on to the outlinked site because bots ignore the link. You'll find a number of authoritative sites use noflollow tags on their outbound links, including Wikipedia.

Although there's still a long-running debate over their effectiveness, most SEO experts will agree that nofollow links do in fact hold value. Even if bots don't follow them, Google will still take notice of the link and give your site additional trust. It may not be as much trust as a dofollow link, but it's still a beneficial boost that's worth noting. And besides, visitors can click on nofollow links to reach your site; thus, giving you more traffic.

Only Acquiring Links From High PR Pages

Another common myth is that backlinks are only beneficial if they come from a page with high Page Rank. Ever notice some of the SEO service providers out there offering x amount of PR 5 for a given price? Since Page Rank was designed by Google, some webmasters stuck in the mindset that it's a critical measurement of trust.

Instead of analyzing a page's PR, look for things like relevancy, # of outbound links, domain age and Alexa ranking.

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